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Start Giving Value To The Strategies That Talk About Customer Retention
The following article is all about giving value to your existing and loyal customers and then looks forward to increase your customer base by spending on your marketing and advertising.What is your business? It is all that you have put your effort in. if you want to become a successful businessman, then you have to make your own stories for your customers, about your products and services, for your customers are not going to build stories for you. You are going to be the one, who is going to make them feel a part of your business. All you have to do is to give value to each and every customer of yours. Note that your clients fall in two categories including your loyal customers and your potential buyers. There are many businessmen, who start paying more attention on attracting more and more customers and for this they start to spend lavishly and insensibly on their marketing strategies.
During this process, they start neglecting their loyal customers. Never do this. It is going to dissatisfy your existing customers and all your efforts and money are going to ruin. Therefore, it is important to keep balance in your approach in dealing with your customers. Make sure that your loyal customers can be proved as most effective medium for marketing. In a research conducted in US, we have come to know that Word of Mouth plays vital role in marketing of your products and services. And you will be surprised to know that 50% of your business is established by word of mouth, which definitely means that your referrals have significant impact on the expansion of your business. Therefore, you should pay more attention on satisfying your existing customers, for dissatisfying even one customer means that you have dissatisfied many other buyers.
All you have to do is to build close connection with each and every customer. And this can be done via Internet, where your customers can ask questions and you can ask them about their likes and dislikes, as well. You should also offer seasonal discounts and gifts to your loyal customers, which will help in increasing their loyalty. Once you will start implementing all this, then your business is going to soar high up in their air.
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