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STEP 6Place the classified announcement in the most prestigious edition with the greatest circulation, covering a circle of your clients. In spite of the fact that not all readers and not always attentively look through section of announcements, there is a hope that really reading each word on each line it will be not not passed. Therefore your short and inexpensive announcement can be rather effective. Choose that section of announcements which most of all approaches service offered by you. The announcement should say:
AS _________________________ (the step 3 see).
Send the free booklet (the name of your company, the post address, a phone number, and also if is, FAX and-or e-mail numbers).
If the announcement has not involved enough of inquiries, it means that ?) You used unattractive heading; ?) Have chosen wrong section of the classified announcements; ?) Have chosen the incorrect edition; ?) Have made all aforesaid.
Continue to experiment, each time changing one of three variables until the announcement will not involve so much clients, how much should involve.
Do not take a payment for this booklet! It is necessary for underlining, as many advisers think, as if even dollar or two will help to pay expenses on the press, advertising and sending by mail, and the valuable information containing in him costs at least a hundred times more expensively. Incorrectly! 1. You search for the future clients and want, that they were designated. If only 20 % agree to pay some dollars, you will lose 80 % of candidates. 2. The word is free"– magic. There is no word of more effective for advertising. 3. As a rule, readers do not send money in reply to the classified announcements. 4. As you learn 8 given programs from a step, the offer of such valuable information will oblige the client free of charge a little, and you and achieve it.
STEP 7
You will see that irrespective of geographical distance of 30 % of answers will come by phone. For job with orders for phone constantly there should be a competent person. It is easy to guess that an answering machine it for this part of the program. The live intelligent voice should respond to calls.
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